About
Hi, I'm Dharmendra Asimi.
I've been building ecommerce stores since 2007 — long before Shopify was the default and when WooCommerce was still a plugin people argued about on forums.
In 19 years, I've launched over 500 stores across India, the USA, the UK, the UAE, and more than a dozen other countries. I've seen what works, what fails, and which advice on the internet is just dressed-up affiliate marketing.
Why aapta.store exists.
Every week, someone emails me asking which platform they should use for their new store. Shopify or WooCommerce? Wix or Squarespace? Should they go headless? Should they hire an agency?
The problem is: most advice on the internet is written by people who earn a commission when you click their link. That's not advice. That's marketing.
aapta.store is my answer. No affiliate links. No platform sponsorships. Just honest, experience-backed guidance — written for the person starting with $0 just as much as for the funded brand with $500k to spend.
If you want a 30-minute call with me directly, that's here too — priced so it's accessible to someone on a tight budget and valuable enough to a CEO that it's worth both our time.
What 19 years looks like.
500+
Stores launched
12+
Countries served
19
Years in ecommerce
6+
Platforms mastered
Ready to talk about your store?
Book a 30-minute call with me. I'll give you the honest answer — even if it means telling you not to start yet.
Book a call · $29