Enterprise · $50,000+

You're not choosing a platform — you're architecting a commerce stack. Platform is one piece of ten.

Custom-built, composable commerce. Multi-brand, multi-region, multi-storefront. ERP integrations, custom fulfillment, dedicated infrastructure. Built for a long horizon.

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Who this tier is for

This guide fits you if…

$10M+/year revenue (or clearly on track)

Multi-brand, multi-region, or complex B2B operations

In-house commerce + engineering + data teams

ERP, WMS, PIM, POS, CRM integrations are non-negotiable

What you can build

Realistic options at $50,000+.

Adobe Commerce Cloud with multi-storefront

$40k/yr+ license. Pre-provisioned cloud infra, 24/7 Adobe support, native B2B + multi-brand. Implementation: $150k-$500k over 6-12 months.

Shopify Plus with composable extensions

$2,300-$20,000+/mo (plan scales with GMV). Hydrogen for headless storefront, Shop Pay Installments, checkout extensibility. Faster implementation than Adobe.

Composable commerce (commercetools, Spryker)

$50k-$500k/yr+. Best-of-breed: commercetools for commerce, Algolia for search, Contentful for CMS, Adyen for payments, Klaviyo for marketing — all API-first, all swappable.

BigCommerce for Enterprise B2B

Custom pricing. Native B2B Edition, multi-storefront from one license, headless-ready. Cheaper than Adobe for comparable B2B scale.

Where the money goes

Monthly spend breakdown.

Where your budget goes

Platform / license
Adobe Commerce Cloud, Salesforce CC, or Plus at scale
$5,000–$50,000
Infrastructure + security
AWS, Cloudflare Enterprise, WAF, observability stack
$3,000–$30,000
Engineering team
4-20 engineers — frontend, backend, DevOps, QA, data
$40,000–$200,000+
Apps + integrations
Algolia, Klaviyo Enterprise, Yotpo, PIM, OMS, ERP connectors
$5,000–$30,000
Paid media + influencer
The single biggest line item at this scale
$100,000–$2,000,000+

What goes wrong

Common mistakes at this tier.

Choosing by prestige, not fit

Fix

Salesforce Commerce Cloud looks impressive on slides but costs 3x more than Shopify Plus and won't serve most brands better. Evaluate by actual use case.

Building custom when composable would do

Fix

Composable commerce (commercetools + best-of-breed) often beats custom monolithic builds on time, cost, and flexibility.

Underestimating the integration layer

Fix

Platform cost is ~20% of total enterprise commerce spend. Integrations (ERP, WMS, PIM, OMS) are where projects balloon.

Freezing requirements for 18 months

Fix

Commerce changes faster than the implementation. Build in incremental go-lives, feature flags, and a replatforming plan from day one.

A real example

What it actually looks like.

Case study

Multi-brand fashion group, 4 brands × 12 countries

Composable stack: Shopify Plus (core commerce) + Contentful (CMS) + Algolia (search) + Klaviyo (email) + Adyen (payments) + NetSuite (ERP) + custom Next.js storefronts. $28k/mo platform + $180k/mo team + $1.5M/mo ads.

Outcome

Consolidated 4 brands onto one stack in 14 months. 31% lift in page speed, 18% lift in conversion, 40% reduction in total commerce IT spend vs. previous monolithic Magento build.

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