🇮🇹Europe

Start an online store in Italy.

PayPal is huge in Italy — second only to cards. BNPL growing.

Payment gateways

5 gateways available in Italy.

Open Gateway Finder

Global gateways available here

Stripe

Developer-first, best API in the industry, most platform integrations anywhere

PayPal

Global trust — older + cross-border buyers expect it

Adyen

Enterprise + global merchants needing interchange-plus pricing at scale

Braintree

PayPal ecosystem with card processing bundled

2Checkout (Verifone)

Merchant-of-record (MoR) service — handles global tax + compliance for digital goods

Checkout expectations

What Italy buyers expect to see at checkout.

Missing any of the dominant methods below typically costs 15-40% of conversions. Pick a gateway that covers these:

💳

Credit / Debit Cards

Visa, Mastercard, Amex, Discover

🅿️

PayPal

Global wallet checkout

🌸

Klarna (BNPL)

Buy now, pay later — strong in EU + US

🏦

Bank transfer

Wire / ACH / NEFT

Questions about Italy

Founders ask these a lot.

What's the best ecommerce platform for Italy?+

Shopify is the safest default for most Italy merchants at $0-5K/month revenue — it pre-integrates with the payment gateways available locally. WooCommerce wins if your budget for platform fees is $0 and you're comfortable with WordPress. See the recommended platforms above for detail.

Which payment methods do Italy buyers expect at checkout?+

PayPal is huge in Italy — second only to cards. BNPL growing.

How many payment gateways are available in Italy?+

We track 5 payment gateways operating in Italy: Stripe, PayPal, Adyen, Braintree, 2Checkout (Verifone).

Nearby markets