LatAm's largest ecommerce SaaS. 150,000+ merchants across Brazil, Argentina, Mexico.
Starts at R$ 29/mo (Brazil) · ARS$ 2,900/mo · $14/mo USD equivalent · Best for latam smbs, brazil + argentina + mexico sellers, multi-market latam expansion.
Last reviewed November 2, 2026
Overview
Quick facts about Nuvemshop / Tiendanube.
- Launched
- 2011 (Buenos Aires)
- Headquarters
- Buenos Aires, Argentina · São Paulo, Brazil
- Ownership
- Private (Accel, ThornTree Capital, Insight Partners investors)
- Scale
- 150,000+ active stores
- Known for
- LatAm's largest ecommerce SaaS. Dominant SMB platform in Brazil + Argentina.
Pros & cons
The honest breakdown.
What's great
- Deep LatAm payment coverage — Mercado Pago, PagSeguro, Boleto, PIX, OXXO, Rapipago
- Native Portuguese + Spanish admin + support
- Clean, modern storefront themes (improved significantly since 2024)
- Strong WhatsApp + Mercado Libre integrations
- App ecosystem tailored for LatAm (logistics, tax, invoicing)
- Native Brazilian NF-e tax invoice generation
What to watch for
- Outside LatAm, significantly less feature coverage than Shopify
- Headless/API capabilities exist but basic
- English support is thin — primary languages are PT and ES
- App ecosystem feels narrow outside LatAm-specific use cases
If you sell primarily in Brazil, Argentina, Mexico, Chile, or Colombia, Nuvemshop/Tiendanube is almost always a better fit than Shopify. The LatAm payment + tax + logistics coverage is incomparable. Expanding beyond LatAm, Shopify wins.
Ideal for
LatAm SMBs doing R$ 50K-R$ 5M annual revenue, with a primary market in Brazil, Argentina, Mexico, Chile, or Colombia.
Skip it if
You sell primarily outside LatAm, or you need headless architecture, or you want the biggest global app ecosystem.
Pricing plans
What each plan gives you (and what it costs).
Basic
R$ 29/mo
Transaction fee: 0%
Best for
First store
- Unlimited products
- Mercado Pago + PIX
- Basic themes
Essencial
R$ 99/mo
Transaction fee: 0%
Best for
Growing SMB
- Multi-channel (Mercado Libre, Instagram)
- Abandoned cart
- Discount codes
Evolui
R$ 269/mo
Transaction fee: 0%
Best for
Established brands
- Nuvem Envio shipping
- NF-e automation
- Priority support
Avançado
R$ 999/mo
Transaction fee: 0%
Best for
Larger merchants
- API access
- Dedicated success manager
- Advanced analytics
💰 Costs the pricing page doesn't show
Budget for these on top of the subscription. They're normal — just not advertised.
Payment gateway fees
2-5% per transaction
Mercado Pago, PagSeguro, PayPal, Stripe all available.
NF-e tax invoice service
R$ 0.30-R$ 1.50 per invoice
Mandatory in Brazil; some plans include it.
Theme + customization
R$ 500-R$ 5,000
Default themes are okay; brands often customize.
Apps
R$ 20-R$ 300/month per app
Smaller ecosystem than Shopify but core needs are covered.
Real-world cost
What Nuvemshop / Tiendanube actually costs at your scale.
Subscription is just the floor. Here's realistic monthly total including apps, payment fees, and day-to-day tools — based on real stores we've built and maintained.
Revenue
R$ 100K/year
~R$ 100/mo
Platform R$ 99 + apps R$ 0
Revenue
R$ 1M/year
~R$ 400/mo
Platform R$ 269 + apps R$ 100 + NF-e R$ 30
Revenue
R$ 10M+/year
~R$ 2,000/mo
Platform R$ 999 + apps R$ 500 + ops R$ 500
Features
What's built-in, what's paid, what's missing.
PIX (Brazil)
Native
Mercado Pago
Boleto Bancário
OXXO (Mexico)
Rapipago (Argentina)
Brazil NF-e
Native
Brazil state tax (ICMS)
Mexico CFDI invoices
Via app
Argentina AFIP
Catalog & inventory
Multi-channel (Mercado Libre, Instagram)
Abandoned cart recovery
Multi-currency
REST API
App marketplace
Webhooks
Headless storefront
Possible via API but less common
Global readiness
Can you actually sell globally on Nuvemshop / Tiendanube?
Multi-currency, multi-language, local payment methods, regional tax compliance — the four pillars of international commerce. Here's where Nuvemshop / Tiendanube lands on each.
Countries
Primarily LatAm (Brazil, Argentina, Mexico, Chile, Colombia, Peru)
Currencies
BRL, ARS, MXN, CLP, COP, USD
Languages
Portuguese, Spanish
Tax compliance
NF-e (Brazil), CFDI (Mexico), AFIP (Argentina)
Local payment methods supported
Strongest in
Weak in
How it compares
Nuvemshop / Tiendanube vs the main alternatives.
The head-to-head that actually matters — what each platform wins on, based on 19 years of delivering both.
LatAm specialist vs global SaaS leader.
Nuvemshop / Tiendanube wins on
- Native PIX + Mercado Pago + Boleto
- Native NF-e tax invoicing
- LatAm shipping partners
- Portuguese/Spanish-first
Shopify wins on
- Larger app ecosystem
- Better international expansion
- Design/UX polish
Both SMB-focused but different regional strengths.
Nuvemshop / Tiendanube wins on
- LatAm payment + tax depth
- Mercado Libre multi-channel
- Local community
Wix eCommerce wins on
- More template variety
- Stronger non-commerce features
- Global brand recognition
Migration
Moving in, and moving out.
What it actually takes to get onto Nuvemshop / Tiendanube — and how painful it is if you outgrow it later. No vendor lock-in surprises.
Moving to Nuvemshop / Tiendanube
Here's what it typically takes to migrate from common starting points.
Typical time
2-6 weeks
Typical cost
R$ 2K-R$ 10K
Common when LatAm merchants outgrow Shopify's local payment limitations. CSV import works for products + customers.
Typical time
3-8 weeks
Typical cost
R$ 3K-R$ 15K
LatAm merchants moving to managed SaaS. Plugin-heavy WooCommerce rebuilds in Nuvemshop apps.
Leaving Nuvemshop / Tiendanube later
How hard is it if this isn't the right platform for you in 2-3 years? (Honest vendor lock-in reality.)
Data exports as CSV + API. Platform lock-in is low; the real cost is retraining ops in another admin UI.
Social proof
Brands that run on Nuvemshop / Tiendanube.
~150,000 active LatAm merchants
SMB broad
SMBMany Brazilian D2C brands
Beauty, apparel, food
SMBFAQ
People ask us this a lot.
Nuvemshop and Tiendanube — same company?+
Yes. Tiendanube is the Argentinian/Spanish-market brand; Nuvemshop is the Brazilian/Portuguese-market brand. Same product, same company (founded in Buenos Aires 2011).
Nuvemshop vs Shopify for Brazil — which?+
Nuvemshop wins on PIX (native), NF-e tax invoicing (native), Mercado Pago depth, Brazilian logistics partners (Loggi, Jadlog), and Portuguese support. Shopify wins on app ecosystem, international expansion, and brand recognition. For Brazil-focused merchants, Nuvemshop usually wins.
How much does Nuvemshop cost in Brazil?+
R$ 29/month (Basic), R$ 99/month (Essencial), R$ 269/month (Evolui), R$ 999/month (Avançado). All plans include unlimited products and no transaction fees. Apps + payment gateway fees add on.
Can we sell in both Brazil and Argentina from one Nuvemshop account?+
Yes but you typically run two stores — one on Nuvemshop (Brazil) and one on Tiendanube (Argentina/LatAm Spanish). The admin UI is nearly identical; the storefront + payment stack differs per market.
Does Nuvemshop support dropshipping?+
Yes — native integrations with CJDropshipping, Dropi, and native Mercado Libre sync. Dropshipping is especially popular among Brazilian SMBs.
Find what's slowing your Nuvemshop / Tiendanube store down.
We've audited 500+ stores. Nuvemshop / Tiendanube has predictable failure modes — get the prioritized fix list specific to your store.
- 12 dimensions audited (performance, SEO, security, conversion + more)
- Done by Dharmendra (20 yrs, 500+ stores)
- Razorpay USD/INR · NDA-protected · 24-hr refund
Still unsure if Nuvemshop / Tiendanube is right for you?
Book a 30-minute call. I'll tell you honestly — even if the answer is "pick something else."
Book a call · $29