Poland's #1 ecommerce platform. 23,000+ merchants, growing fast across EU.

Starts at €16/mo (Basic) · 59zł/mo Poland · Best for polish merchants, central european sellers, eu b2b/b2c hybrids.

Lean · Under $500Growth · $500 – $5,000Pro · $5,000 – $50,000

Last reviewed November 2, 2026

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Overview

Quick facts about Shoper.

At a glanceVisit site

Launched: 2005 (Krakow)
Headquarters: Krakow, Poland
Ownership: Private (acquired by Dreamcommerce in 2024)
Scale: ~23,000 active
Known for: Poland's #1 ecommerce SaaS. Deep CEE compliance + logistics integrations.

Pros & cons

The honest breakdown.

What's great

Dominant Polish market share — 23,000+ merchants, used by 7 of top 10 PL retailers
Native support for Polish compliance: BOK, Trusted Shops, GTU codes, JPK_V7
Deep integration with Polish logistics (InPost, DPD Polska, Pocztex, Kurier48)
Multi-currency, multi-language (EN, DE, CS, SK) for CEE expansion
Owned by Dreamcommerce since 2024 — active product investment
App marketplace with 500+ apps tailored for CEE

What to watch for

Outside Poland + CEE, feature coverage drops sharply
Interface language primarily Polish + English
Smaller global developer community
App ecosystem is region-specific, not global

Our honest verdict

If you sell in Poland or want to expand into CEE (Czech Republic, Slovakia, Hungary, Lithuania), Shoper is the clearest pick — nothing else gives you InPost + Przelewy24 + JPK_V7 + Trusted Shops out of the box. Outside CEE, Shopify or BigCommerce fit better.

Ideal for

Polish merchants doing 100K zł-20M zł annual revenue; CEE-focused brands wanting one platform across Poland + Czech + Slovak markets.

Skip it if

You sell primarily outside CEE, or you need composable/headless architecture.

Pricing plans

What each plan gives you (and what it costs).

Starter

59 zł/mo (~€14)

Transaction fee: 0%

Best for

First Polish store

Unlimited products
InPost + DPD integration
Polish tax (JPK_V7)

Standard

149 zł/mo (~€35)

Transaction fee: 0%

Best for

Growing SMB

Multi-language
Advanced SEO
Abandoned cart
Email marketing

Business

349 zł/mo (~€80)

Transaction fee: 0%

Best for

B2B + wholesale

Wholesale pricing
B2B portal
ERP integrations
Priority support

💰 Costs the pricing page doesn't show

Budget for these on top of the subscription. They're normal — just not advertised.

Payment gateway fees

0.8-2% per transaction

Przelewy24, PayU, PayPal all standard.

InPost + DPD + Pocztex

6-25 zł per shipment

Polish logistics negotiate well.

Theme customization

500-10,000 zł

Default themes decent; brands customize.

Trusted Shops certification

€199/year

Trust-badge common in CEE.

Real-world cost

What Shoper actually costs at your scale.

Subscription is just the floor. Here's realistic monthly total including apps, payment fees, and day-to-day tools — based on real stores we've built and maintained.

Revenue

100K zł/year

~149 zł/mo

Standard plan + core apps

Revenue

1M zł/year

~500 zł/mo

Business plan + apps + payment fees

Revenue

10M+ zł/year

~2,000+ zł/mo

Enterprise + custom integrations + dedicated support

Features

What's built-in, what's paid, what's missing.

Built-inPaid add-on or limitedNot supported

Polish/CEE compliance

JPK_V7 tax reporting
GTU codes
BOK (consumer protection)
Trusted Shops badge

Logistics

InPost (parcel lockers)
First-class
DPD Polska / Kurier48
Pocztex
GLS / UPS / DHL

B2B

Wholesale pricing tiers
Per-customer catalogs
Bulk ordering
ERP integrations (Comarch, Subiekt)

Marketing

Multi-language
SEO basics
Abandoned cart
Allegro integration
Polish Amazon equivalent

Global readiness

Can you actually sell globally on Shoper?

Multi-currency, multi-language, local payment methods, regional tax compliance — the four pillars of international commerce. Here's where Shoper lands on each.

Countries

Primarily Poland + CEE (Czech, Slovakia, Hungary, Lithuania, Germany)

Currencies

PLN, EUR, USD, GBP, CZK, HUF

Languages

PL, EN, DE, CS, SK

Tax compliance

JPK_V7 (Poland), VAT (EU), OSS

Local payment methods supported

Przelewy24PayUBLIKPayPalStripeDotpay

Strongest in

PolandCzech RepublicSlovakiaHungary

Weak in

USLatAmAPAC

How it compares

Shoper vs the main alternatives.

The head-to-head that actually matters — what each platform wins on, based on 19 years of delivering both.

Shoper

Shopify

CEE specialist vs global SaaS.

Shoper wins on

Native Polish tax (JPK_V7)
InPost + Polish logistics depth
Przelewy24 depth
CEE-focused app ecosystem

Shopify wins on

Global expansion
Larger app ecosystem
Better design templates

Read the full Shopify review

Shoper

PrestaShop

Both strong in EU — SaaS vs open-source.

Shoper wins on

Managed SaaS (no self-hosting)
Polish-specific features out of box
Faster launch

PrestaShop wins on

Zero platform fees
Full code control
Multilingual community

Read the full PrestaShop review

Migration

Moving in, and moving out.

What it actually takes to get onto Shoper — and how painful it is if you outgrow it later. No vendor lock-in surprises.

Moving to Shoper

Here's what it typically takes to migrate from common starting points.

ShopifyShoper

Medium

Typical time

2-6 weeks

Typical cost

€1K-€5K

Polish merchants moving to Shoper for CEE compliance depth. Data exports cleanly; apps don't carry.

PrestaShopShoper

Medium

Typical time

4-10 weeks

Typical cost

€2K-€10K

Many PL merchants replatform from self-hosted PrestaShop to managed Shoper for lower ops overhead.

Leaving Shoper later

How hard is it if this isn't the right platform for you in 2-3 years? (Honest vendor lock-in reality.)

Migration: MediumLow lock-in

Data exports via CSV + API. Platform-specific apps and workflows are the real retraining cost.

Social proof

Brands that run on Shoper.

~23,000 active Polish merchants

SMB broad

SMB

Several top-100 Polish retailers

Fashion, electronics, food

Mid-market

FAQ

People ask us this a lot.

Shoper vs Shopify for Poland?+

Shoper wins on Polish compliance (BOK, GTU, JPK_V7), InPost logistics depth, Przelewy24/PayU dominance, and local support. Shopify is cheaper to launch globally but lacks the CEE-specific depth. For a Polish merchant, Shoper is almost always the right pick.

Does Shoper support English?+

Admin interface is available in Polish + English. Storefront can be built in any language. Multi-language storefronts (German, Czech, Slovak, English) are first-class.

How much does Shoper cost?+

Starter plan around 59zł/mo (€14), Standard around 149zł/mo (€35), Business around 349zł/mo (€80), Enterprise custom. Includes hosting, SSL, and most core features. Payment gateway + courier fees extra.

Can we migrate from Shopify to Shoper?+

Yes — CSV import tools + certified migration partners. Typical migration for a mid-size store: 2-6 weeks and €1K-€5K. Full data (products, customers, order history, SEO redirects) preserves.

Does Shoper work for B2B?+

Yes — Business + Enterprise plans include B2B features: wholesale pricing tiers, per-customer catalogs, bulk ordering, approval workflows. Common choice for Polish wholesalers and distributors.

Already on Shoper?

Find what's slowing your Shoper store down.

We've audited 500+ stores. Shoper has predictable failure modes — get the prioritized fix list specific to your store.

12 dimensions audited (performance, SEO, security, conversion + more)
Done by Dharmendra (20 yrs, 500+ stores)
Razorpay USD/INR · NDA-protected · 24-hr refund

From $149 · 48-hr turnaround

See audit tiers

Still unsure if Shoper is right for you?

Book a 30-minute call. I'll tell you honestly — even if the answer is "pick something else."

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