Indian-built B2B / multi-vendor headless commerce. Flexible but underrated.

Starts at ₹7,500/month (Starter) · $99/month equivalent · Best for indian b2b merchants, multi-vendor marketplaces, hybrid b2b+b2c.

Growth · $500 – $5,000Pro · $5,000 – $50,000

Last reviewed November 2, 2026

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Overview

Quick facts about StoreHippo.

At a glanceVisit site

Launched: 2015 (Gurgaon)
Headquarters: Gurgaon, India
Ownership: Private
Scale: ~2,000+
Known for: The leading India-built B2B + marketplace SaaS commerce platform.

Pros & cons

The honest breakdown.

What's great

Headless + MACH-compatible architecture at SaaS pricing
Native multi-vendor marketplace features (vendor onboarding, split payouts)
Deep B2B features: GST, multi-location, wholesale pricing, bulk orders
300+ built-in payment integrations (strong Indian + global coverage)
Multi-store, multi-currency, multi-language from day one
Indian team + Indian pricing — honest INR support

What to watch for

Smaller brand recognition than Shopify or Dukaan
App ecosystem is smaller
Documentation is good but not Shopify-level comprehensive
Occasional UX quirks in the admin
Fewer freelance developers vs WooCommerce or Shopify

Our honest verdict

An underrated pick for Indian B2B or marketplace builders who want more flexibility than Dukaan but don't want to pay Shopify Plus money. If you're building a multi-vendor marketplace from India, this is one of the top three options alongside CS-Cart and Yo!Kart.

Ideal for

Indian B2B merchants, hybrid B2B+B2C sellers, or multi-vendor marketplace builders doing ₹25L-₹10Cr annual revenue.

Skip it if

You're a simple B2C merchant — Shopify or Dukaan are easier and more polished.

Pricing plans

What each plan gives you (and what it costs).

Starter

₹7,500/mo

Transaction fee: 0%

Best for

SMB B2C or small B2B

Unlimited products
GST invoicing
20+ themes
Basic marketplace

Business

₹15,000/mo

Transaction fee: 0%

Best for

Growing B2B / marketplaces

Multi-vendor onboarding
Custom price lists
Headless API
Priority support

Enterprise

₹35,000+/mo

Transaction fee: 0%

Best for

Large marketplaces, custom integrations

Dedicated infra
SLA
Custom features
Partner integrations

💰 Costs the pricing page doesn't show

Budget for these on top of the subscription. They're normal — just not advertised.

Payment gateway fees

1.8-2.5% per transaction

Razorpay, PayU, Instamojo built in.

SMS + WhatsApp

₹0.15-₹1.50/message

Add-on for order notifications.

Theme customization

₹30K-₹2L

Default themes are okay; premium brands customize.

ERP/Tally integration

₹25K-₹1L

Common for B2B merchants.

Real-world cost

What StoreHippo actually costs at your scale.

Subscription is just the floor. Here's realistic monthly total including apps, payment fees, and day-to-day tools — based on real stores we've built and maintained.

Revenue

₹50L/year

~₹15K/mo

Platform ₹15K + domain/apps

Revenue

₹5Cr/year

~₹50K/mo

Platform ₹35K + integrations ₹10K + developer retainer ₹5K

Revenue

₹25Cr+/year

~₹1-2L/mo

Enterprise ₹80K + dedicated team ₹70K + custom infra

Features

What's built-in, what's paid, what's missing.

Built-inPaid add-on or limitedNot supported

Multi-vendor

Vendor onboarding
Vendor dashboards
Split payouts
Commission management

B2B

Wholesale pricing tiers
Bulk order forms
Approval workflows
Per-customer catalogs

India-specific

GST + HSN
UPI payments
COD + partial COD
Tally integration

Developer experience

REST + GraphQL API
Headless storefronts (Next.js)
Webhook ecosystem
Third-party app marketplace
Growing but smaller than Shopify

Global readiness

Can you actually sell globally on StoreHippo?

Multi-currency, multi-language, local payment methods, regional tax compliance — the four pillars of international commerce. Here's where StoreHippo lands on each.

Countries

100+ (strongest in India, SEA, Middle East, Africa)

Currencies

100+ currencies

Languages

60+ languages

Tax compliance

GST India native, VAT EU/UK, sales tax US

Local payment methods supported

RazorpayPayUInstamojoCCAvenuePayPalStripePaytm

Strongest in

IndiaSEAMiddle EastAfrica

Weak in

LatAmNorth America (SMB-level only)

How it compares

StoreHippo vs the main alternatives.

The head-to-head that actually matters — what each platform wins on, based on 19 years of delivering both.

StoreHippo

Shopify

Indian B2B/marketplace SaaS vs global DTC SaaS.

StoreHippo wins on

Native multi-vendor marketplace
Deeper B2B at lower price
Native India tax/payment stack

Shopify wins on

Larger app ecosystem
Better UX polish
Stronger global brand

Read the full Shopify review

StoreHippo

Dukaan

Indian platforms compared.

StoreHippo wins on

B2B + marketplace depth
Headless architecture
Multi-store support

Dukaan wins on

Simpler SMB onboarding
Mobile-first UX
Lower starter pricing

Read the full Dukaan review

Migration

Moving in, and moving out.

What it actually takes to get onto StoreHippo — and how painful it is if you outgrow it later. No vendor lock-in surprises.

Moving to StoreHippo

Here's what it typically takes to migrate from common starting points.

ShopifyStoreHippo

Medium

Typical time

3-8 weeks

Typical cost

₹50K-₹2L

Products + customers import. Shopify apps don't carry over. Theme rebuild required.

Magento (Adobe Commerce)StoreHippo

Medium

Typical time

6-12 weeks

Typical cost

₹1L-₹4L

Common for Indian B2B merchants wanting SaaS instead of self-hosting Magento.

Leaving StoreHippo later

How hard is it if this isn't the right platform for you in 2-3 years? (Honest vendor lock-in reality.)

Migration: MediumMedium lock-in

Data exports via API/CSV. Multi-vendor + B2B rules are the painful rebuild if you leave.

Social proof

Brands that run on StoreHippo.

Big Boy Toyz

Luxury auto marketplace

Mid-market

Grofers (B2B arm, historical)

FMCG wholesale

Mid-market

Multiple Indian D2C brands

Mixed

SMB

FAQ

People ask us this a lot.

StoreHippo vs Shopify for B2B India?+

StoreHippo wins on native B2B features (bulk ordering, approval workflows, custom pricing per customer) and multi-vendor marketplace capability. Shopify B2B is good but requires Shopify Plus ($2,300/mo). StoreHippo pricing starts at ~₹7,500/mo for similar B2B depth.

Can we build a multi-vendor marketplace on StoreHippo?+

Yes — natively. Vendor onboarding, individual vendor dashboards, split payouts, commission management, vendor-specific inventory. Comparable to CS-Cart Multi-Vendor but at SaaS pricing.

Is StoreHippo truly headless?+

Yes — the admin and API are decoupled. You can use their default storefronts or build your own in Next.js/Nuxt/React. GraphQL + REST APIs available.

How much does StoreHippo cost at scale?+

Starter at ₹7,500/mo (SMB), Business at ₹15K/mo, Enterprise at ₹35K+/mo. B2B and marketplace add-ons stack. Realistic TCO for a serious B2B marketplace: ₹30K-₹80K/month on the platform plus payment gateway + hosting (if self-hosted) + team.

Does StoreHippo support GST and Indian compliance?+

Yes natively — GST invoices, HSN codes, state-wise tax splits, e-invoicing integration, and TallyPrime/Zoho Books sync for GSTR filing.

Already on StoreHippo?

Find what's slowing your StoreHippo store down.

We've audited 500+ stores. StoreHippo has predictable failure modes — get the prioritized fix list specific to your store.

12 dimensions audited (performance, SEO, security, conversion + more)
Done by Dharmendra (20 yrs, 500+ stores)
Razorpay USD/INR · NDA-protected · 24-hr refund

From $149 · 48-hr turnaround

See audit tiers

Still unsure if StoreHippo is right for you?

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